The Psychedelic Cherry is an independent record label, an alternative youtube channel, and a DIY pedal shop for the modern psychonaut! We’ve got a tiny little place just south of Los Angeles where we record bitch’n records for bands & artists who need to be heard. The world is oppressive, and art is the resistance! There is no time to worry about profits and pitfalls. We believe in lending a hand and teaching who we can. That’s why we began The Psychedelic Cherry TV, where our founder May McDonough gives DIY lessons in musician related skills and hobbies. But if you don’t feel like building your own guitar pedal, you can always reach out- May might just build one for you in our pedal shop, specializing in vintage pedals!